Understanding consumer behaviour and “knowing customers” are never simple. Customers may say one thing but do another. They may not be in touch with their deeper motivations.
Consumer Behaviour. 8 Ways to Understand Buyers Read More »
Strategic marketing planning is a five-step process that assesses current performance; establishes specific marketing objectives; determines positioning and differential advantage; selects target markets and measures market demand, and designs a strategic marketing mix. With the plans in place, the marketing programmes are implemented, while the results are monitored. If the Plans work well, the feedback provides
STRATEGIC MARKETING PLANNING PROCESS Read More »
In this article, you will learn that marketing of services face a special marketing challenge because of the nature of service products.
Marketing of Services. 3 Ultimate things Involved Read More »
